H&M reached out to effortlessly urban french designer Isabel Marant for an Autumn collection set to release on November 14, 2013. (Right around my birthday) Marant's wedge sneakers have become a phenomenon in the industry where other brands are mimicking the similar sneaker wedge design. H&M customers will definitely appreciate this collaboration.
Marant will design everyday must-have designs for women and teenagers. She will as well design a men's collection for the first time. Her style will be such a hit for the H&M community with her unique combination of rocker, boho and effortlessly urban style.
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality" says Isabel Marant.
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